Are you a Marketing Buzzword Expert?
Marketing buzzwords can be found all over the internet. If you’re a marketer, surely you’ve been exposed to expressions and words that, at first glance, don’t seem to have a rightful place in the dictionary.
Many of them don’t.
A lot of the marketing buzzwords today are modern portmanteaus, which have been adopted by the industry.
A portmanteau, takes elements of two words and combines them to create a new one.
Here are a few examples to help you get an idea of how they’re composed.
- bold + audacious = bodacious
- friend + enemy = frenemy
- screen + teenager = screenager
- shop + alcoholic = shopaholic
The marketing industry loves creating portmanteaus!
In addition to the blended, fabricated words, there are expressions that you’ll hear over and over again. Marketers might pick them up because these are phrases that you would say if you know what you’re doing in marketing. Some think that the use of buzzwords can make them sound like an expert.
For instance, ‘content is king‘ is a phrase that you’ve most likely encountered once or twice. This essentially means that the best way for a company to attract website traffic and generate online leads is by creating high quality, engaging content.
Shucks. ‘Engaging content’ is one of those buzzphrases.
Let’s see how familiar you are with the marketing buzzwords and expressions going around.
Are there any that we’ve missed? Leave us a comment down below after you’ve done the quiz!